Don’t let anyone put your baby in a corner.

As you will know from my last article, I’ve spent the last few weeks watching 80’s movies. Ferris Bueller, The Goonies and The Blues Brothers. So this weekend I decided to treat myself to a bit of Dirty Dancing.

I’m sure you’re thinking ‘What has this got to do with Branding?’ and you’d be right, they’re not often brought up in the same conversation. But, after watching this classic for the first time (and yes, I loved it!) I wanted to share what it taught me.


I regularly have conversations with new clients who wonder why people don’t care about their brand and I always end up asking them the same questions:

  • What do you stand for?
  • What is the reason why you are passionate about what you do?
  • Who is your ideal customer?
  • What are you beliefs and values?
  • What’s your story?

Each question is often met with a long pause as they can’t tell me and even if the can, we both agree that this isn’t coming across in their branding.

The problem is that whoever did their branding for them, didn’t take the time to help them work this out and so they are like Baby in Dirty Dancing.

Nobody notices them.


It’s my role as Johnny (except I’m a better dancer) to bring out their potential so everyone else can see just how amazing they are.

In the film, Baby blends in until the final dance scene. When she finally shows her dancing and more importantly, her personality, everyone loves it, even her father.

Johnny helped her become Frances.

How to make sure people notice your brand

So, to make sure that nobody puts you in a corner, I’ve created a free course on Building a Solid Brand Foundation that will help you win the hearts and minds of your customers.

Here’s a preview of the 5 core articles which will make up the course. What these articles and worksheets will do is help you build a solid foundation that will make your brand more successful.

Here they are:
    •    Choosing your target market
    •    How to write your brand story
    •    Clarifying your brand personality
    •    Establishing your brand values & beliefs
    •    Brand Building - Your Why

Once you know the answers, you can then decide if your branding is conveying what you want it to. If not, you’ll be in a great position to come to me or anyone else to fix that.


Don’t let anyone put your baby in a corner.

Thad CoxComment