It all started when…
I fell in love with the power of ideas. After gaining my foundation from Falmouth University, I ended up pursuing my love for Graphic Design at Kingston University. Here I learned to combine design with creative thinking, which led me to the advertising industry.
Getting people's attention is crucial to having business success, but retaining it is hard. Good design gets you noticed, but fantastic design combined with creative thinking makes your brand unforgettable.
Creativity is what gets peoples attention but caring about them keeps them coming back. That was the number lesson I learned running our family hotel, The Abbey and later The Abbey Restaurant, in Penzance, Cornwall.
Over time your empathy for customers will form a genuine bond of trust and support. They will come to love what you do and want to share your story with the world.
That love for your brand translates into loyalty, which leads to happier customers, more fulfilled employees which allows you to scale your business.
This is why I founded Oakmont House, a sister studio to Thad Cox Branding Studio, to combine my international ad agency experience with my hospitality background.
We specialise in helping ambitious and exciting hospitality businesses create strategy driven branding that connects creativity and empathy to fuel business growth.